In simple terms
A friendly intro before the formal notes — no formulas yet.
Tasting the Soup
We usually want to know something about a huge group — the population — but measuring every member is impossible or wasteful. So we measure a small, carefully chosen subset — a sample — and trust it to speak for the whole. The entire art is choosing the sample so that it genuinely represents the population rather than some corner of it.
Think of a large pot of soup. To judge the seasoning you do not drink the whole pot; you stir it well and taste one spoonful. Stirring is the randomising step: it makes your single spoonful represent the whole pot. Skip the stir and scoop only from the top, and you might catch all the floating herbs and wrongly declare the soup over-seasoned. A biased sample is an unstirred spoonful — small, convenient, and quietly misleading.
- 1
Define the population precisely and decide exactly what data you need to collect from each member.
- 2
Choose a sampling method that fits the population and your resources, and that keeps the sample representative.
- 3
Carry out the plan and record the data, using a sampling frame (a list of the population) where the method needs one.
- 4
Interpret the results, but also state the limitations and any bias your method may have introduced — a good answer criticises its own data.
Explore the concept
Use the live diagram and synced steps — play it or tap a step card to walk through.
Key formulas
Tap any symbol to reveal exactly what it means and its units.
Full topic notes
Formal explanation with the rigour you need for the exam.
Populations, samples, and why we sample
In any statistical investigation the population is the entire group you want to know something about — 'all students at this school', 'every apple in the orchard', 'all the fish in the lake'. Measuring the whole population is a census: perfectly accurate in principle, but usually too slow, too expensive, or physically impossible. Instead you study a sample, a subset chosen to stand in for the population, and generalise your findings back to the whole. The quantity you calculate from the population (such as its true mean) is a parameter; the quantity you calculate from the sample and use to estimate it is a statistic.
We sample because it is faster, cheaper, and sometimes the only option: testing every match in a factory by striking it would leave nothing to sell. A good sample is representative — its structure mirrors the population's — so the trade for that saving is small. A bad sample distorts the population, and then even flawless arithmetic afterwards yields a wrong answer.
Population: the complete set of individuals or items under study.
Sample: a subset of the population, selected to be measured.
Census: a study of every member of the population — accurate but often impractical.
Sampling frame: a list of all members of the population, from which a sample is drawn. Some methods need one; a poor frame biases the sample before any data is collected.
Types of data
Before choosing how to collect data, classify what you are collecting, because it shapes every later choice of graph and statistic. Data is first split into qualitative and quantitative, and quantitative data is then split into discrete and continuous.
A quick test for discrete versus continuous: ask whether values between two neighbours can occur. Between 2 and 3 children there is nothing — discrete. Between 2 m and 3 m there are infinitely many heights — continuous. Money is a common grey area: strictly it comes in fixed steps (cents), so it is discrete, but with large amounts it is often treated as continuous.
Qualitative (categorical) data: describes a quality in words or categories — nationality, eye colour, favourite sport. It has no numerical value you can average.
Quantitative data: numerical data that is counted or measured — heights, temperatures, number of pets.
Discrete data: quantitative data taking only separate, countable values, typically whole numbers — number of siblings, goals scored. You cannot score 2.5 goals.
Continuous data: quantitative data taking any value within a range, obtained by measuring — height, mass, time. Its precision is limited only by the measuring instrument.
The five sampling methods
The way you choose a sample decides whether it represents the population. You must be able to describe five methods, apply them, and give an advantage and a limitation of each. The first three are probability (random) methods, in which selection is governed by chance; the last two are non-probability methods, in which human choice enters — and with it, the risk of bias.
Simple random sampling: every member has an equal, independent chance of selection — numbers drawn by a random number generator. Advantage: unbiased and simple to justify. Limitation: needs a full sampling frame and can miss small subgroups by chance.
Systematic sampling: order the population, pick a random start, then take every member with . Advantage: fast and spreads the sample evenly across the list. Limitation: biased if the list has a repeating pattern matching .
Stratified sampling: divide the population into strata (e.g. year groups), then randomly sample each stratum in proportion to its size. Advantage: guarantees every subgroup is represented in the correct proportion. Limitation: needs known strata sizes and more organisation.
Quota sampling: set a target number from each group, but let the interviewer pick who fills it, non-randomly. Advantage: fast, cheap, needs no sampling frame. Limitation: the interviewer's choices cause selection bias.
Convenience sampling: take whoever is easiest to reach. Advantage: the quickest and cheapest of all. Limitation: almost always biased and unrepresentative.
Learn the two families. Simple random, systematic and stratified are random (probability) methods; quota and convenience are non-random. Stratified and quota look alike on the page — both split the population into groups with proportional targets — but stratified samples each group at random while quota does not. That single word, 'random', is what separates a defensible method from a biased one, and examiners test it constantly.
Stratified sampling: proportional allocation
Stratified sampling is the one method that reliably produces calculation marks, so it deserves a clean routine. The idea: each stratum should contribute the same fraction of the sample as it makes up of the population. The number taken from a stratum is therefore its share of the population multiplied by the total sample size.
Number from a stratum . \n Round each result to the nearest whole number, then adjust the largest stratum if necessary so the parts sum to the required total.
Bias and reliability
Bias is a systematic tendency for a sampling method to over- or under-represent parts of the population, so estimates are consistently wrong in one direction. It is the central danger of data collection, and the reason the IB rewards criticism as much as calculation. Crucially, bias is not cured by a bigger sample — a larger convenience sample simply repeats the same distortion on a grander scale. It is cured by a better method.
Reliability and validity are the two lenses for judging a data-collection method. A method is reliable if repeating it under the same conditions gives consistent results, and valid if it genuinely measures what it claims to. They are independent qualities: a miscalibrated scale is reliable but not valid, giving the same wrong mass every time. Biased sampling threatens both — it makes results systematically inaccurate (a validity failure) and, if the source of bias shifts between studies, inconsistent too.
Selection bias: the method itself favours certain members — surveying transport habits only at a train station misses everyone who drives, cycles or walks.
Non-response bias: those who choose not to reply differ systematically from those who do, so the responders misrepresent the whole.
Convenience and quota methods are especially prone to bias, because who ends up in the sample depends on who was easy or willing to include.
Paper 2 questions ask you to 'justify' a sampling choice or 'discuss' bias, and marks are lost by answering in the abstract. Never write only 'convenience sampling is biased'. Name the specific group that is over- or under-represented in this scenario and say which way the estimate is pushed — for example, 'sampling only gym members overstates average exercise, because the least active people are absent from the frame'. Context is where the mark lives.
Common mistakes examiners penalise
Allocating a stratified sample equally instead of proportionally — a stratum with twice the members should contribute twice as many to the sample. Use , not the sample split evenly across groups.
Rounded stratum sizes that do not add up to the total — round each part, then adjust the largest stratum by one so the pieces sum to the required sample size, and say you have done so.
Confusing stratified with quota sampling — both use proportional groups, but stratified samples each group at random while quota does not. Only stratified is a probability method.
Describing systematic sampling without the random start — you must pick a random starting point and then take every member; taking 'every ' from a fixed start is incomplete.
Criticising bias in the abstract — 'convenience sampling is biased' earns little. Name who is over- or under-represented in the given scenario and which way the estimate is pushed.
Thinking a bigger sample removes bias — increasing the size of a biased sample does not make it representative; only changing the method does.
Misclassifying data — height and time are continuous (measured), while counts such as number of siblings or goals are discrete; favourite colour or nationality is qualitative, not quantitative.
Confusing reliability with validity — reliable means consistent on repetition; valid means it measures the right thing. A method can be one without the other.
Model answer — marked the way our engine marks it
In Paper 2 the marks are analytic: each is tied to a specific line of working — a method mark (M) or an accuracy mark (A) — and an accuracy mark depends on the method mark it follows. Follow-through (FT) means an earlier slip need not cost you the marks that depend on it, provided the later step is carried out correctly on your own figures. The engine also accepts any equivalent form and any correctly-rounded value. But that protection only exists if the method is on the page. Study how each mark below is earned by a specific line.
Where this leads
Data collection is the foundation the rest of the statistics course is built on. The sample you gather here becomes the raw material of descriptive statistics — the means, medians, quartiles and standard deviations of the next lesson — and the honesty of every one of those summaries is inherited from the honesty of your sampling. Later, the idea that a sample estimates a population parameter grows into confidence and hypothesis testing, where representative sampling is the assumption that makes the whole theory valid. Get the first step right — a representative sample, a clear method, and an open acknowledgement of bias — and everything that follows rests on solid ground.
Worked examples
See the formulas applied — reveal one step at a time, like the exam.
A school has 1200 students. The head wants to survey a stratified sample of 80 students about a new uniform policy. There are 550 students in the Middle Years Programme (MYP) and 650 in the Diploma Programme (DP). \n \n (a) State the population and the sample size. \n (b) Calculate how many MYP and how many DP students should be surveyed. \n (c) Describe how the DP students for the sample could then be chosen. [6]
- 1
(a) The population is all 1200 students at the school; the sample size is 80. [A1][A1]\n\n**(b)** Each stratum's share of the sample equals its share of the population, so multiply each stratum size by (the sampling fraction). [M1: proportional method]\nMYP: students. [A1]\nDP: students. [A1]\nCheck the parts add to the total: . \u2713\n\n**(c)** Take a simple random sample of the 43 DP students: obtain a list of all 650 DP students, number them to , and use a random number generator to pick 43 distinct numbers; the corresponding students are surveyed. [A1]\n\nRandom selection within the stratum is what keeps this a probability method rather than a quota.
An environmental scientist wants to estimate the mean number of plastic bottles per 100 m stretch along a 5 km riverbank. She walks to the 100 m stretch nearest her office, counts the bottles there, and uses that count as her estimate for the whole 5 km. \n \n (a) Name the sampling method used. \n (b) Explain, in context, why this may give a biased estimate, and suggest a better method. [4]
- 1
(a) She chose the stretch that was easiest to reach, so this is convenience sampling. [A1]\n\n**(b)** The stretch beside an office is unlikely to represent the whole 5 km: it might be cleaner because of regular maintenance, or dirtier because of heavy footfall, so a single count near her office systematically mis-estimates the riverbank as a whole. [R1: bias identified in context]\nA better approach is systematic sampling: divide the 5000 m bank into fifty 100 m stretches, choose a random starting stretch, then sample every fifth stretch (say the 3rd, 8th, 13th, ...) so the sample is spread along the entire length. [M1: valid method] [A1: clear description]\nSimple random sampling of the fifty stretches would work equally well; the essential fix is that the stretches are chosen by chance, not by convenience.
A school has 400 Year 12 and 600 Year 13 students. A stratified sample of 50 is taken. How many should be from each year group? [3]
- 1
Model answer — full working.\n\nThe total population is students, and the sampling fraction is . Each year group contributes this same fraction of its members:\n\nYear 12: students.\n\nYear 13: students.\n\nCheck: , the required sample size. \u2713\n\nAnswer: 20 from Year 12 and 30 from Year 13.\n\n---\nHow our marking engine awards the 3 marks:\n\n- M1 — correct proportion method. A method mark for setting up the proportional allocation — multiplying a year group's share of the population by the sample size, e.g. (equivalently ). It is the method that is rewarded, so it stands even if the arithmetic that follows slips.\n- A1 — 20 (Year 12). An accuracy mark for the correct Year 12 figure of 20, dependent on the M1 method above.\n- A1 — 30 (Year 13). An accuracy mark for the correct Year 13 figure of 30. This is FT on the method: a candidate who found Year 12 and then used , or who reapplied the proportion, earns it for a correct value on their own working.\n\n**'Accept equivalent forms and correct rounding.'** The engine accepts the proportion written as , as , or as , and accepts the answers whether given as '20 and 30' or 'Year 12: 20, Year 13: 30'. Once the two correct values appear, later restatement does not lose marks.\n\nBottom line: the single method mark is the load-bearing line — a candidate who just writes '20 and 30' with no proportion shown risks the M1, and with it the follow-through that shields the accuracy marks. Show the fraction, and the method protects your score even if a number slips.
How it all connects
The big idea sits in the middle — tap a linked idea to explore the link.
Tap a linked idea to see how it connects back to the main topic — that connection is what examiners reward.
Glossary
Try to recall each definition before you reveal it.
Quick check
Answer in your head first — then tap to check. No pressure.
Revision flashcards
Flip the card. Test yourself before the exam.
Population vs sample
The population is the entire group you want to know about (e.g. all students in a school). A sample is a subset of that population, chosen to be studied so that conclusions can be generalised back to the whole. A study of the whole population is a census.
Key takeaways
Review these before you close the topic — retrieval beats re-reading.
- ✓
Population: the complete set of individuals or items under study.
- ✓
Sample: a subset of the population, selected to be measured.
- ✓
Census: a study of every member of the population — accurate but often impractical.
- ✓
Sampling frame: a list of all members of the population, from which a sample is drawn. Some methods need one; a poor frame biases the sample before any data is collected.
Practice — then mark it
The whole point: a real Cambridge question, marked mark-by-mark.
Get a Paper 2 sampling question marked: calculate a stratified sample and justify a method with full working
Get a Paper 2 sampling question marked: calculate a stratified sample and justify a method with full working
Extra simulations & links
PhET, GeoGebra and other curated tools — open in a new tab.
Frequently asked
Checkpoint
One marked question is worth ten re-reads — close the loop before you move on.
Reading it isn’t knowing it — prove it.
Before you move on: do Get a Paper 2 sampling question marked: calculate a stratified sample and justify a method with full working on paper, snap a photo, and get examiner-style feedback on exactly where you win and lose marks.