Stem preview
Evaluate the extent to which corporate planning could have prevented the 'Fly-away' promotion crisis.
Full stem stays in the official paper. We show a short excerpt so you can identify the item, then attempt your own answer.
9609 · October/November 2024 · examinable unit
9609/41 Question 1
Cambridge Business · 20 marks. This page is the question object — what is being tested — not the mark scheme.
What the examiner is asking
This 9609/41 item (20 marks, October/November 2024) is testing whether you can apply the linked topic under timed exam conditions — not whether you can recall a textbook paragraph. Read the command word, identify the quantity or argument required, and plan the mark-earning steps before you write.
Prerequisite concepts
- Core definitions and relationships for the linked topic
- Command-word literacy (state / describe / explain / calculate / deduce)
- Showing method lines examiners can credit even if the final answer slips
Similar practice
After you attempt this question, mark it, then take another 9609 past-paper item on the same topic so the weakness becomes a habit fix — not a one-off score.