Product

Need to know

What you need to know

• Core Product: The fundamental benefit or need being met.
• Actual Product: The physical or tangible product, including its features, quality, and branding.
• Augmented Product: The 'add-ons' and services that enhance the product, like warranties and customer support.
• Successful products deliver value across all three levels.

Explanation

Product

1. Core Product: The fundamental benefit or need being met.
2. Actual Product: The physical or tangible product, including its features, quality, and branding.
3. Augmented Product: The 'add-ons' and services that enhance the product, like warranties and customer support.
4. Successful products deliver value across all three levels.