9609 · 3.3.2
Product
**Product** (3.3.2) is the first P and often the longest exam answer section. Combine **Levitt's three levels**, **PLC**, and **branding** when analysing case products.
Need to know
What you need to know
- Core Product: The fundamental benefit or need being met.
- Actual Product: The physical or tangible product, including its features, quality, and branding.
- Augmented Product: The 'add-ons' and services that enhance the product, like warranties and customer support.
- Successful products deliver value across all three levels.
Explanation
Product
- Core Product: The fundamental benefit or need being met.
- Actual Product: The physical or tangible product, including its features, quality, and branding.
- Augmented Product: The 'add-ons' and services that enhance the product, like warranties and customer support.
- Successful products deliver value across all three levels.