Worked example 1
A café sells coffee for $4. Variable cost per cup is $1.20. Fixed costs are $3,600/month. Budgeted sales 4,000 cups; actual sales 3,200 cups. Actual variable costs total $4,000.
Explain two uses of this cost information for the manager.
Show solution outline
1. Pricing / break-even Contribution per cup = 1.20 = $2.80. Break-even = $3,600 ÷ $2.80 ≈ 1,286 cups. The manager knows the minimum sales needed and can judge whether the $4 price is viable.
2. Cost control (variance) Budgeted VC for 3,200 cups = 3,200 × 3,840. Actual VC = $4,000 → adverse variance of $160. The manager should investigate the cause (e.g., waste, supplier price increases, incorrect portion sizes).
Also: actual sales were below budget, leading to lower total contribution. This may prompt a review of marketing or cost structures.