Worked example 1
A UK food exporter sells to Country X, which imposes a 25% import tariff on processed foods. Analyse two business impacts.
Show solution outline
1. Pricing/competitiveness: Tariff raises landed cost 25% — either absorb (lower margin) or raise price (lose volume to local producers). May need local production (6.1.6) to avoid tariff.
2. Strategic uncertainty: Trade policy may change with elections — long-term investment in Country X riskier; firm may diversify markets or lobby for free trade agreement.