9708 · 7.7
Growth and survival of firms
**Growth and survival** (7.7) connects **7.5 costs** to **market structure**. Use **real merger examples** in essays and distinguish **motives** from **drawbacks**.
Need to know
What you need to know
- Profit Maximisation: Larger firms may achieve greater absolute profits.
- Economies of Scale: Lowering long-run average costs by increasing production scale.
- Increased Market Power: Gaining the ability to influence market price and reduce competition.
- Risk Diversification: Spreading risk across different markets or products.
- Managerial Objectives: Managers may seek growth for personal prestige or remuneration.
Explanation
Growth and survival of firms
- Profit Maximisation: Larger firms may achieve greater absolute profits.
- Economies of Scale: Lowering long-run average costs by increasing production scale.
- Increased Market Power: Gaining the ability to influence market price and reduce competition.
- Risk Diversification: Spreading risk across different markets or products.