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9708 · 7.7

Growth and survival of firms

**Growth and survival** (7.7) connects **7.5 costs** to **market structure**. Use **real merger examples** in essays and distinguish **motives** from **drawbacks**.

Need to know

What you need to know

  • Profit Maximisation: Larger firms may achieve greater absolute profits.
  • Economies of Scale: Lowering long-run average costs by increasing production scale.
  • Increased Market Power: Gaining the ability to influence market price and reduce competition.
  • Risk Diversification: Spreading risk across different markets or products.
  • Managerial Objectives: Managers may seek growth for personal prestige or remuneration.

Explanation

Growth and survival of firms

  1. Profit Maximisation: Larger firms may achieve greater absolute profits.
  2. Economies of Scale: Lowering long-run average costs by increasing production scale.
  3. Increased Market Power: Gaining the ability to influence market price and reduce competition.
  4. Risk Diversification: Spreading risk across different markets or products.