1. Identify the Breach:
ShopCo's email on 1st March is an express and unequivocal statement that they will not perform their obligations. This is an anticipatory repudiatory breach (Hochester v De La Tour).
2. Identify the Innocent Party's Options:
Upon receiving the repudiation, AdCo had two options:
a) Accept the repudiation: Terminate the contract and sue for damages. At this point, damages would likely be the loss of profit, as no costs had been incurred.
b) Affirm the contract: Ignore the breach, keep the contract alive, and perform their own obligations.
3. Analyse AdCo's Action:
AdCo chose option (b): they affirmed the contract by ignoring the cancellation and proceeding with performance.
4. Apply the Principle from White & Carter (Councils) Ltd v McGregor:
An innocent party can affirm and claim the full contract price if two conditions are met:
i. Cooperation is not needed: AdCo does not need ShopCo's help to display ads on public benches. This condition is met.
ii. Legitimate interest: AdCo must have a 'legitimate interest' in performing rather than just claiming damages. Given that this is a standard advertising contract, it is likely AdCo has a legitimate interest in fulfilling its contracts and maintaining its business model. There is no evidence that performing is 'wholly unreasonable'.
5. Calculate the Claim:
Since AdCo validly affirmed the contract and has now fully performed its obligations, it is not suing for damages for breach, but for the agreed contract price as a debt.
- Contract Price: £2,000 per year
- Contract Duration: 2 years
- Total Claim: £2,000 * 2 = £4,000
Conclusion:
AdCo is likely to be successful in its claim for the full contract price of £4,000. By affirming the contract and performing its side of the bargain, it is entitled to claim the agreed sum under the principle established in White & Carter v McGregor.