9990 · 2.2.3
Consumer behaviour and personal space
**Personal space** (2.2.3) completes 2.2. Use **Hall** and link to **approach-avoidance**.
Need to know
What you need to know
- Proxemics is the study of interpersonal distances and their behavioural consequences.
- Retail interactions occur in Hall's personal (1.5-4ft) and social (4-12ft) zones.
- Invasion of personal space, like the 'butt-brush effect', can lead to lost sales.
- Store layout is a key tool for managing proxemics to influence consumer comfort and behaviour.
Explanation
Consumer behaviour and personal space
- Proxemics is the study of interpersonal distances and their behavioural consequences.
- Retail interactions occur in Hall's personal (1.5-4ft) and social (4-12ft) zones.
- Invasion of personal space, like the 'butt-brush effect', can lead to lost sales.
- Store layout is a key tool for managing proxemics to influence consumer comfort and behaviour.