Worked example 1
James, 58, has hypertension. His GP prescribed daily medication, but James often forgets doses and stopped taking the pills when his headaches disappeared.
(a) Classify James's non-adherence using appropriate terminology. [3 marks] (b) Apply the Health Belief Model to explain James's behaviour. [4 marks] (c) Evaluate the Health Belief Model as an explanation of non-adherence. [5 marks]
Show solution outline
(a) Classification:
- Unintentional non-adherence — forgetting daily doses.
- Intentional non-adherence — deliberately stopping medication when symptoms resolved.
(b) Health Belief Model applied:
- Low perceived severity: Headaches gone → James believes hypertension is no longer serious.
- Low perceived susceptibility: No symptoms = no perceived risk of stroke or heart attack.
- Perceived benefits low: Does not see benefit of continuing medication when feeling well.
- Barriers: Daily regimen is inconvenient; possible side effects.
- Low cues to action: No visible symptoms to prompt continued medication.
(c) Evaluation of HBM:
- Strengths: Identifies modifiable beliefs — interventions can target perceived severity (education) and benefits (explain silent nature of hypertension).
- Supported by research: Becker (1978) found HBM predicted diabetic adherence — perceived seriousness and benefits were key.
- Limitations:
- Ignores habit and routine — forgetting is not always belief-driven.
- Cultural bias — developed in US; may not account for collectivist health decision-making (family decides).
- Rational model — assumes people weigh costs/benefits logically; Kahneman shows decisions often use heuristics and emotion.
- Does not fully explain intention–behaviour gap — knowing benefits does not guarantee action (need self-efficacy, Bandura).
Judgement: HBM is a useful starting framework but best combined with practical reminders (3.2.3) and self-efficacy interventions.