9699 · 10.1
Media representations of class, gender, ethnicity, and age groups flashcards
Revision flashcards for Cambridge 9699 Media representations of class, gender, ethnicity, and age groups (syllabus 10.1). Flip, recall, then mark a real past-paper question.
Card
Stereotype?
Simplified, exaggerated group image repeated across media.
Card
Hegemonic masculinity?
Connell - dominant ideal of tough, heterosexual masculinity in media.
Card
Male gaze (Mulvey)?
Media filmed for male viewer - women objectified.
Card
Othering?
Representing groups as fundamentally different/alien.
Card
Symbolic annihilation?
Trowler - groups ignored or trivialised in media.
Card
Counter-representation?
Deliberate challenge to stereotypes - diversity casting, own-voice media.
Card
Hegemonic Masculinity
The dominant, socially constructed form of masculinity in a given society. In media, it is often represented by traits like strength, aggression, rationality, and emotional suppression. The concept is associated with R.W. Connell.
Card
Moral Panic
An instance of public anxiety or alarm in response to a problem regarded as threatening societal norms. The media often plays a key role in creating moral panics by amplifying the behaviour of a 'folk devil' (e.g., youth subcultures).
Card
The 'Male Gaze'
A concept from feminist film theory (Laura Mulvey) describing how women in media are typically depicted from a masculine, heterosexual perspective, presenting them as passive objects of male desire.
Card
Counter-type
A media representation that is a positive or alternative portrayal of a social group, designed to challenge and subvert a negative or limiting stereotype. For example, a strong, independent female lead character.
Card
Symbolic Annihilation
A concept by Gerbner and Gross describing the under-representation, trivialisation or condemnation of a particular group in the media. This lack of visibility can imply that the group is unimportant or powerless in society.