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9699 · 2.1

Types of data, methods and research design flashcards

Revision flashcards for Cambridge 9699 Types of data, methods and research design (syllabus 2.1). Flip, recall, then mark a real past-paper question.

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    Primary data?

    Collected firsthand by researcher for their study.

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    Secondary data?

    Already exists — official stats, previous studies, documents.

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    Quantitative methods?

    Structured, numerical — surveys, experiments, content analysis.

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    Qualitative methods?

    Rich, detailed — unstructured interviews, PO, focus groups.

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    Random sampling?

    Each member of population has equal chance — reduces bias if large enough.

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    Snowball sampling?

    Hard-to-reach groups — participants refer others; risk of unrepresentative sample.

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    What is Primary Data?

    Data collected firsthand by a sociologist for their own specific research purposes. Examples include data from questionnaires, interviews, or observations they have conducted themselves.

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    What is Secondary Data?

    Data that already exists and was previously collected by other people or organisations for a different purpose. Examples include official government statistics, historical documents, and media reports.

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    Define 'Verstehen'.

    A key concept from Max Weber, central to Interpretivism. It refers to the sociologist's goal of achieving deep, empathetic understanding of the subjective meanings and motivations of social actors.

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    What are the three components of the PET framework for choosing a method?

    Practical (e.g., time, cost, access), Ethical (e.g., informed consent, confidentiality, harm), and Theoretical (e.g., the researcher's Positivist or Interpretivist standpoint).

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    What is Triangulation in sociological research?

    The use of two or more research methods or data sources within a single study to cross-check findings, thereby strengthening the validity and reliability of the overall conclusions.