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9699 · 2.3

Research issues

**Research issues** (2.3) completes Paper 1 methods. Use **PEEL** paragraphs with named studies (Humphreys, Venkatesh, Hawthorne). Always balance **strengths and limitations**.

Need to know

What you need to know

  • Validity is the degree to which research provides a true and accurate picture of the social world.
  • Internal validity concerns the accuracy of measurement within the study itself.
  • External validity, or generalisability, is the extent to which findings apply beyond the specific sample studied.
  • Qualitative methods are often seen as high in validity, particularly ecological validity (applicability to real-life settings).

Explanation

Research issues

  1. Validity is the degree to which research provides a true and accurate picture of the social world.
  2. Internal validity concerns the accuracy of measurement within the study itself.
  3. External validity, or generalisability, is the extent to which findings apply beyond the specific sample studied.
  4. Qualitative methods are often seen as high in validity, particularly ecological validity (applicability to real-life settings).