7115 · 1.3
Enterprise, business growth and size
**Enterprise, business growth and size** (1.3) — name the **type of integration** from the case facts, then **evaluate**: the gains from scale against the risks of clashing cultures and diseconomies.
Need to know
What you need to know
- Growth is measured by sales, market share, profit, or size.
- Key objectives include economies of scale, increased market power, and survival.
- The two main methods are organic (internal) and inorganic (external) growth.
- The strategic choice depends on factors like speed, risk, and available finance.
Explanation
Enterprise, business growth and size
- Growth is measured by sales, market share, profit, or size.
- Key objectives include economies of scale, increased market power, and survival.
- The two main methods are organic (internal) and inorganic (external) growth.
- The strategic choice depends on factors like speed, risk, and available finance.