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7115 · 1.3

Enterprise, business growth and size

**Enterprise, business growth and size** (1.3) — name the **type of integration** from the case facts, then **evaluate**: the gains from scale against the risks of clashing cultures and diseconomies.

Need to know

What you need to know

  • Growth is measured by sales, market share, profit, or size.
  • Key objectives include economies of scale, increased market power, and survival.
  • The two main methods are organic (internal) and inorganic (external) growth.
  • The strategic choice depends on factors like speed, risk, and available finance.

Explanation

Enterprise, business growth and size

  1. Growth is measured by sales, market share, profit, or size.
  2. Key objectives include economies of scale, increased market power, and survival.
  3. The two main methods are organic (internal) and inorganic (external) growth.
  4. The strategic choice depends on factors like speed, risk, and available finance.