7115 · 2.4
Internal and external communication
**Internal and external communication** (2.4). In case studies, map **each communication failure** to its cause — wrong method, barrier, or feedback missing — before recommending a fix.
Need to know
What you need to know
- Communication provides the data needed for all levels of decision-making.
- It involves both internal data (e.g., financial reports) and external data (e.g., market research).
- Effective information exchange reduces uncertainty and risk in decision-making.
- It ensures employees have the necessary information to complete tasks to the required standard.
Explanation
Internal and external communication
- Communication provides the data needed for all levels of decision-making.
- It involves both internal data (e.g., financial reports) and external data (e.g., market research).
- Effective information exchange reduces uncertainty and risk in decision-making.
- It ensures employees have the necessary information to complete tasks to the required standard.