Worked example 1
A new fashion for electric scooters raises demand for them sharply, while demand for bicycles falls.
Explain how the price mechanism reallocates resources between the two industries. Refer to the rationing, signalling and incentive functions of price.
Show solution outline
Step 1 — Scooters: demand shifts right. At the old price there is excess demand, so the price rises.
Step 2 — Signalling: the higher price tells producers that consumers now value scooters more highly.
Step 3 — Incentive: higher prices raise profits, so existing firms expand and new firms enter. They bid for more labour, components and factory space, and resources flow into scooter production.
Step 4 — Rationing: while supply catches up, the higher price rations the limited stock to the consumers willing to pay most.
Step 5 — Bicycles: demand shifts left. Price and profit fall, producers cut output and some leave the industry. The workers and capital released move towards the scooter industry.
Conclusion: no planner was needed — consumers' spending "votes" changed prices, and prices moved resources from bicycles to scooters.