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9609 · 1.1.2

The role of entrepreneurs and intrapreneurs

**Entrepreneurs and intrapreneurs** (1.1.2) — case studies often feature a **founder** or **employee innovation**. Distinguish **personal risk** levels.

Need to know

What you need to know

  • Identifies a viable business opportunity.
  • Organises and combines the factors of production (land, labour, capital).
  • Acts as the primary decision-maker and strategist.
  • Bears the financial and personal risks of the venture.
  • Drives innovation and competition within the economy.

Explanation

The role of entrepreneurs and intrapreneurs

  1. Identifies a viable business opportunity.
  2. Organises and combines the factors of production (land, labour, capital).
  3. Acts as the primary decision-maker and strategist.
  4. Bears the financial and personal risks of the venture.