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9609 · 2.1.1

Purpose and roles of HRM — common mistakes

Common exam mistakes on 9609 Purpose and roles of HRM. Learn what loses marks, then practise the topic with Examiner’s Ink.

Exam tip 1

In exam answers, always make an explicit link between an HRM activity and a business objective. For example, 'By implementing a new training programme for sales staff (HRM activity), the business can improve its customer service levels, leading to higher customer loyalty and repeat sales (business objective).'

Isn't HRM just another name for the old 'Personnel' department?

No. While HRM evolved from personnel management, it represents a significant philosophical shift. Personnel was largely administrative and reactive, focusing on tasks like payroll and discipline. HRM is strategic and proactive, viewing employees as a key asset ('human capital') and aligning all people-related activities with the long-term goals of the business to create a competitive advantage.

Is HRM only important in large businesses?

Not at all. While large businesses have dedicated HRM departments, the functions of HRM are vital for businesses of all sizes. In a small business, the owner or a manager might handle recruitment, training, and motivation. Effective management of people is crucial for productivity, morale, and growth, regardless of the company's scale. Poor people management can lead to high staff turnover and inefficiency, which is particularly damaging for a small business.

Does HRM's role stop once an employee is hired?

Absolutely not. Hiring is just one part of the employee lifecycle that HRM manages. After selection, HRM is responsible for onboarding (induction), continuous training and development, performance management, managing compensation and benefits, handling employee relations, and eventually, managing the employee's exit from the company. The goal is to manage the entire employee experience to maximise their contribution.