Worked example 1
A fast-growing online retailer struggles with delivery delays and customer complaints. Explain two HRM roles that could help.
Show solution outline
1. Recruitment & selection: Hire more delivery drivers and warehouse staff with reliable track record; reduce bottlenecks affecting operations (4.1).
2. Training & development: Induction and customer service training for new hires; on-the-job coaching to improve picking accuracy — links to quality (9.2) and brand reputation.
Also consider workforce planning to forecast peaks (e.g. holidays) and motivation (2.2) to reduce turnover of trained staff.