Step 1: Analyse Option 1 (Salary Increase) - A Hygiene Factor.
Calculate the total annual cost of a 4% pay rise for the team.
Cost per employee=4%×$80,000=0.04×$80,000=$3,200
Total annual cost=10 developers×$3,200=$32,000
Herzberg Analysis: This is a hygiene factor. It will increase fixed costs by $32,000 annually. While it may reduce dissatisfaction over pay, it is unlikely to create long-term motivation.
Step 2: Analyse Option 2 (Job Enrichment & Profit Share) - A Motivator.
Calculate the total bonus pool and the bonus per developer based on the estimated profit increase.
Profit above threshold=$750,000−$500,000=$250,000
Total bonus pool=10%×$250,000=0.10×$250,000=$25,000
Bonus per developer=10$25,000=$2,500
Herzberg Analysis: This option introduces motivators (job enrichment, achievement, recognition via profit share). The financial cost ($25,000) is directly linked to improved performance and is less than the fixed salary increase in this scenario.
Step 3: Recommendation.
Option 1 provides a guaranteed pay increase ($3,200 per employee) but addresses only a hygiene factor at a fixed annual cost of $32,000.
Option 2 provides a smaller, variable bonus ($2,500 per employee) but is combined with powerful motivators (job enrichment) that drive the profit increase. The cost is contingent on success.
Recommendation: Option 2 is recommended. It aligns with Herzberg's theory by focusing on intrinsic motivators which are more likely to lead to sustained job satisfaction and higher performance. The financial cost is also directly tied to business success, making it a more efficient use of resources for motivation.