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9609 · 6.1.5

Competitors and suppliers

**Competitors and suppliers** (6.1.5) is the **micro-environment** within PESTLE. Use **case names and data** — market share %, supplier concentration.

Need to know

What you need to know

  • The micro-environment comprises immediate external forces affecting a business.
  • Key actors include competitors, suppliers, customers, and intermediaries.
  • Businesses can influence their micro-environment more than their macro-environment.
  • Porter's Five Forces is a key framework for analysing competitive structure and industry profitability.

Explanation

Competitors and suppliers

  1. The micro-environment comprises immediate external forces affecting a business.
  2. Key actors include competitors, suppliers, customers, and intermediaries.
  3. Businesses can influence their micro-environment more than their macro-environment.
  4. Porter's Five Forces is a key framework for analysing competitive structure and industry profitability.
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