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9609 · 6.1.4

Technological

**Technological** factors (6.1.4) often drive **Ansoff** and **investment** questions. Distinguish **opportunity** ( adopt tech) from **threat** (rival or substitute tech).

Need to know

What you need to know

  • Provides access to a wider, often global, customer base.
  • Reduces the need for expensive physical stores, lowering fixed costs.
  • Increases price transparency and competition from online rivals.
  • Requires investment in logistics, cybersecurity, and digital marketing.

Explanation

Technological

  1. Provides access to a wider, often global, customer base.
  2. Reduces the need for expensive physical stores, lowering fixed costs.
  3. Increases price transparency and competition from online rivals.
  4. Requires investment in logistics, cybersecurity, and digital marketing.
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