Planning the marketing strategy

Need to know

What you need to know

• A marketing plan provides a logical sequence for marketing decisions.
• It starts with analysis and ends with control and review.
• The plan ensures marketing activities are integrated and support corporate objectives.
• It acts as a roadmap, guiding the allocation of resources and efforts.

Explanation

Planning the marketing strategy

1. A marketing plan provides a logical sequence for marketing decisions.
2. It starts with analysis and ends with control and review.
3. The plan ensures marketing activities are integrated and support corporate objectives.
4. It acts as a roadmap, guiding the allocation of resources and efforts.