Worked example 1
A researcher wants to test whether a text-message reminder system improves medication adherence in diabetic patients.
(a) Outline an experimental design for this study, identifying the IV, DV, and one control. [4 marks] (b) Identify one ethical issue and one validity issue with this design. [4 marks]
Show solution outline
(a) Experimental design:
- Design: Independent groups — Group A receives SMS reminders; Group B receives no reminders (control).
- IV: Reminder condition (reminders vs no reminders).
- DV: Adherence rate — operationalised as pill count or biochemical marker (HbA1c as proxy for glucose control).
- Control: Match groups on age, diabetes type, and baseline adherence; standardise medication regimen.
(b) Ethical issue:
- Confidentiality — health data is sensitive; participants must consent to SMS contact and data storage under GDPR/medical ethics.
Validity issue:
- Self-report adherence (if used) lacks validity due to social desirability — patients may overreport compliance. Biochemical measures improve objectivity but increase cost.
Additional evaluation: Field experiment has high ecological validity (real-world setting) but less control over extraneous variables (e.g. family support) than a lab study.