Worked example 1
Marketing and production clash over a product launch date. Marketing wants early release for a trade fair; production says quality testing needs six more weeks. Tension is rising and emails have become personal. Analyse sources of conflict and recommend a resolution approach.
Show solution outline
Sources: Intergroup conflict — incompatible goals (speed vs quality), scarce resources (shared budget/time), possible role ambiguity over who has final sign-off.
Functional potential: Task conflict about testing standards can improve the launch if managed — but relationship conflict (personal emails) is dysfunctional.
Thomas-Kilmann: Collaborating fits — both assertiveness (each dept has valid stakes) and cooperativeness (shared company outcome). Explore integrative solution: limited fair release at trade fair with beta units while full launch follows testing.
Avoid: Competing (CEO picks marketing) leaves resentment; Avoiding lets damage spread.
Process: Mediation by neutral project manager; clear role definition for launch authority.
Evaluation: Collaboration takes time — under extreme deadline compromising (split delay) may be necessary. Link to Tuckman storming (4.3.1) — conflict is normal if teams move to norming afterward.