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7115 · 6.1

Economic issues

**Economic issues** (6.1) appear in almost every case. Link each **macro change** — interest rates, exchange rates, inflation, unemployment — to its **specific impact on the case firm**.

Need to know

What you need to know

  • A recession is a period of significant decline in economic activity, marked by falling GDP.
  • Business impact includes falling sales revenue, especially for income-elastic products.
  • Firms may respond by reducing capacity, cutting costs, and making redundancies.
  • Investment in expansion and new projects is likely to be delayed due to uncertainty and poor outlook.
  • Opportunities can arise for businesses offering value-for-money products or services.

Explanation

Economic issues

  1. A recession is a period of significant decline in economic activity, marked by falling GDP.
  2. Business impact includes falling sales revenue, especially for income-elastic products.
  3. Firms may respond by reducing capacity, cutting costs, and making redundancies.
  4. Investment in expansion and new projects is likely to be delayed due to uncertainty and poor outlook.