7115 · 6.1
Economic issues
**Economic issues** (6.1) appear in almost every case. Link each **macro change** — interest rates, exchange rates, inflation, unemployment — to its **specific impact on the case firm**.
Need to know
What you need to know
- A recession is a period of significant decline in economic activity, marked by falling GDP.
- Business impact includes falling sales revenue, especially for income-elastic products.
- Firms may respond by reducing capacity, cutting costs, and making redundancies.
- Investment in expansion and new projects is likely to be delayed due to uncertainty and poor outlook.
- Opportunities can arise for businesses offering value-for-money products or services.
Explanation
Economic issues
- A recession is a period of significant decline in economic activity, marked by falling GDP.
- Business impact includes falling sales revenue, especially for income-elastic products.
- Firms may respond by reducing capacity, cutting costs, and making redundancies.
- Investment in expansion and new projects is likely to be delayed due to uncertainty and poor outlook.