Step 1: Calculate initial cost of imports in GBP.
Cost in GBP = Total USD Cost / Exchange Rate ($ per £)
Initial Import Cost=1.25$100,000=£80,000
Step 2: Calculate initial revenue from exports in GBP.
Revenue in GBP = Total EUR Revenue / Exchange Rate (EUR per £)
Initial Export Revenue=1.10EUR 250,000≈£227,273
**Step 3: Calculate new cost of imports in GBP (after £ appreciation vs ).∗∗
The pound gets stronger, so imports are cheaper.
New Import Cost=1.40$100,000≈£71,429
Change in import cost = £80,000 - £71,429 = +£8,571 (a positive impact on profit).
Step 4: Calculate new revenue from exports in GBP (after £ appreciation vs EUR).
The pound also gets stronger against the Euro, so export revenue is worth less in GBP.
New Export Revenue=1.15EUR 250,000≈£217,391
Change in export revenue = £217,391 - £227,273 = -£9,882 (a negative impact on profit).
Step 5: Calculate the net impact on profit.
Net Impact = Change in Import Cost + Change in Export Revenue
Net Impact=£8,571+(−£9,882)=−£1,311
Answer: The net impact of the exchange rate movements is a decrease in profit of approximately £1,311. The negative effect from lower export revenue was greater than the positive effect from cheaper imports.