9609 · 1.3.3
Business growth
**Business growth** (1.3.3) — name **integration type** from case facts. **Evaluate** synergies vs **culture clash** and **regulator** concerns.
Need to know
What you need to know
- Growth is measured by sales, market share, profit, or size.
- Key objectives include economies of scale, increased market power, and survival.
- The two main methods are organic (internal) and inorganic (external) growth.
- The strategic choice depends on factors like speed, risk, and available finance.
Explanation
Business growth
- Growth is measured by sales, market share, profit, or size.
- Key objectives include economies of scale, increased market power, and survival.
- The two main methods are organic (internal) and inorganic (external) growth.
- The strategic choice depends on factors like speed, risk, and available finance.