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9609 · 1.3.3

Business growth

9609 AS — organic vs inorganic growth, horizontal/vertical/conglomerate integration, and diseconomies.

Need to know

What you need to know

  • Growth is measured by sales, market share, profit, or size.
  • Key objectives include economies of scale, increased market power, and survival.
  • The two main methods are organic (internal) and inorganic (external) growth.
  • The strategic choice depends on factors like speed, risk, and available finance.

Explanation

Business growth

  1. Growth is measured by sales, market share, profit, or size.
  2. Key objectives include economies of scale, increased market power, and survival.
  3. The two main methods are organic (internal) and inorganic (external) growth.
  4. The strategic choice depends on factors like speed, risk, and available finance.