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9609 · 1.3.2

Significance of small businesses

**Significance of small businesses** (1.3.2) — balance **advantages** against **constraints** using **case evidence**, not one-sided praise.

Need to know

What you need to know

  • High flexibility and speed of response to market changes.
  • Ability to offer personalised customer service and build loyalty.
  • Can successfully exploit niche markets ignored by larger firms.
  • Innovation can flourish due to less bureaucracy and risk aversion.
  • Clear and direct communication channels improve efficiency and morale.

Explanation

Significance of small businesses

  1. High flexibility and speed of response to market changes.
  2. Ability to offer personalised customer service and build loyalty.
  3. Can successfully exploit niche markets ignored by larger firms.
  4. Innovation can flourish due to less bureaucracy and risk aversion.