9609 · 1.3.2
Significance of small businesses
**Significance of small businesses** (1.3.2) — balance **advantages** against **constraints** using **case evidence**, not one-sided praise.
Need to know
What you need to know
- High flexibility and speed of response to market changes.
- Ability to offer personalised customer service and build loyalty.
- Can successfully exploit niche markets ignored by larger firms.
- Innovation can flourish due to less bureaucracy and risk aversion.
- Clear and direct communication channels improve efficiency and morale.
Explanation
Significance of small businesses
- High flexibility and speed of response to market changes.
- Ability to offer personalised customer service and build loyalty.
- Can successfully exploit niche markets ignored by larger firms.
- Innovation can flourish due to less bureaucracy and risk aversion.