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9609 · 1.4.1

Business objectives in the private sector and public sector

9609 AS — private vs public sector objectives: profit, growth, survival, CSR, service levels.

Need to know

What you need to know

  • Profit Maximisation: The core theoretical objective, aiming for the highest possible profit.
  • Profit Satisficing: A more realistic goal of achieving a satisfactory, but not maximum, level of profit.
  • Growth: Increasing the size and scale of the business, measured by sales, market share, or assets.
  • Survival: A primary short-term objective, especially for start-ups or during economic downturns.

Explanation

Business objectives in the private sector and public sector

  1. Profit Maximisation: The core theoretical objective, aiming for the highest possible profit.
  2. Profit Satisficing: A more realistic goal of achieving a satisfactory, but not maximum, level of profit.
  3. Growth: Increasing the size and scale of the business, measured by sales, market share, or assets.
  4. Survival: A primary short-term objective, especially for start-ups or during economic downturns.