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9609 · 1.5.2

The relative importance and influence of stakeholders on business activities

9609 AS — stakeholder power, influence tactics, balancing competing demands.

Need to know

What you need to know

  • Stakeholder importance is a function of their power and interest.
  • Power is the ability to influence decisions (e.g., government regulation, employee strikes).
  • Interest is the degree to which a stakeholder is affected and their desire to engage.
  • Businesses must prioritise stakeholders to allocate management time and resources effectively.

Explanation

The relative importance and influence of stakeholders on business activities

  1. Stakeholder importance is a function of their power and interest.
  2. Power is the ability to influence decisions (e.g., government regulation, employee strikes).
  3. Interest is the degree to which a stakeholder is affected and their desire to engage.
  4. Businesses must prioritise stakeholders to allocate management time and resources effectively.