9609 · 1.5.2
The relative importance and influence of stakeholders on business activities
**Stakeholder influence** (1.5.2) completes **Topic 1** and **9609 AS intro**. Use **power/interest matrix** explicitly in evaluation questions.
Need to know
What you need to know
- Stakeholder importance is a function of their power and interest.
- Power is the ability to influence decisions (e.g., government regulation, employee strikes).
- Interest is the degree to which a stakeholder is affected and their desire to engage.
- Businesses must prioritise stakeholders to allocate management time and resources effectively.
Explanation
The relative importance and influence of stakeholders on business activities
- Stakeholder importance is a function of their power and interest.
- Power is the ability to influence decisions (e.g., government regulation, employee strikes).
- Interest is the degree to which a stakeholder is affected and their desire to engage.
- Businesses must prioritise stakeholders to allocate management time and resources effectively.