9609 · 6.1.2
Economic
**Economic** factors (6.1.2) appear in almost every A Level case. Link **macro change → specific impact on case firm** (demand, costs, finance).
Need to know
What you need to know
- A recession is a period of significant decline in economic activity, marked by falling GDP.
- Business impact includes falling sales revenue, especially for income-elastic products.
- Firms may respond by reducing capacity, cutting costs, and making redundancies.
- Investment in expansion and new projects is likely to be delayed due to uncertainty and poor outlook.
- Opportunities can arise for businesses offering value-for-money products or services.
Explanation
Economic
- A recession is a period of significant decline in economic activity, marked by falling GDP.
- Business impact includes falling sales revenue, especially for income-elastic products.
- Firms may respond by reducing capacity, cutting costs, and making redundancies.
- Investment in expansion and new projects is likely to be delayed due to uncertainty and poor outlook.