9609 · 6.1.4
Technological flashcards
Revision flashcards for Cambridge 9609 Technological (syllabus 6.1.4). Flip, recall, then mark a real past-paper question.
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E-commerce impact?
Global market access, lower entry barriers, price transparency, data on customers.
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Automation benefit?
Higher productivity, consistency, lower unit labour cost long run.
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Automation risk?
High capital cost, redundancy, skills gap, inflexibility.
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Disruptive technology?
New tech makes existing products/models obsolete (streaming vs DVDs).
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CRM/analytics link?
Technology enables 3.1.7 personalised marketing.
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R&D importance?
Investment in innovation for long-term competitive advantage.
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What is meant by 'disruptive technology'?
An innovation that creates a new market and value network, eventually displacing established market-leading firms, products, and alliances. Example: Ride-sharing apps disrupting traditional taxi services.
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Differentiate between B2B and B2C e-commerce.
B2B (Business-to-Business) e-commerce involves transactions between two businesses (e.g., a car manufacturer buying components online). B2C (Business-to-Consumer) e-commerce involves businesses selling directly to individual consumers (e.g., buying clothes from an online retailer).
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What is the primary objective of 'process innovation' in R&D?
To improve the efficiency and effectiveness of production and delivery methods. This often leads to lower costs, improved quality, and faster production times, rather than creating an entirely new product.
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Define 'automation' in a business context.
The use of technology, control systems, and machinery to perform tasks and processes that were previously carried out by humans, with the aim of increasing efficiency, accuracy, and output.
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What is 'data analytics'?
The process of inspecting, cleansing, transforming, and modelling data with the goal of discovering useful information, informing conclusions, and supporting strategic decision-making within a business.