Worked example 1
Traditional bank faces fintech app rivals with instant mobile loans. Analyse one threat and one response.
Show solution outline
Threat: Disintermediation — customers switch for convenience and lower fees; bank loses younger segment and fee income.
Response: Invest in mobile app and API integration; use data analytics for personalised offers (CRM); partner/acquire fintech rather than pure defence — links 10.3 investment appraisal.