9990 · 4.1.2
Cognitive theories
9990 Organisational — expectancy, equity, and goal-setting theories of motivation.
Need to know
What you need to know
- Motivation is explained as a result of active and conscious cognitive processes.
- Individuals are viewed as rational agents who make decisions to maximise their outcomes.
- The focus is on the thought processes behind motivation, not just internal needs.
- Key theories include Vroom's Expectancy Theory, Adams' Equity Theory, and Latham & Locke's Goal-Setting Theory.
Explanation
Cognitive theories
- Motivation is explained as a result of active and conscious cognitive processes.
- Individuals are viewed as rational agents who make decisions to maximise their outcomes.
- The focus is on the thought processes behind motivation, not just internal needs.
- Key theories include Vroom's Expectancy Theory, Adams' Equity Theory, and Latham & Locke's Goal-Setting Theory.