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9990 · 4.1.2

Cognitive theories

9990 Organisational — expectancy, equity, and goal-setting theories of motivation.

Need to know

What you need to know

  • Motivation is explained as a result of active and conscious cognitive processes.
  • Individuals are viewed as rational agents who make decisions to maximise their outcomes.
  • The focus is on the thought processes behind motivation, not just internal needs.
  • Key theories include Vroom's Expectancy Theory, Adams' Equity Theory, and Latham & Locke's Goal-Setting Theory.

Explanation

Cognitive theories

  1. Motivation is explained as a result of active and conscious cognitive processes.
  2. Individuals are viewed as rational agents who make decisions to maximise their outcomes.
  3. The focus is on the thought processes behind motivation, not just internal needs.
  4. Key theories include Vroom's Expectancy Theory, Adams' Equity Theory, and Latham & Locke's Goal-Setting Theory.