9990 · 4.1.2
Cognitive theories — FAQ
Frequently asked questions for 9990 Cognitive theories. Direct answers first, then deeper explanation — then practise with marking.
Is Equity Theory just about money? If I get paid the same as my colleague, does that mean I'll feel things are equitable?
Not necessarily. Equity Theory considers the entire ratio of inputs to outcomes, not just one factor. Your 'inputs' include effort, experience, skills, and time. 'Outcomes' include pay, but also recognition, promotions, and job security. You might be paid the same as a colleague, but if you believe you put in significantly more effort or have more experience (higher inputs) for the same outcome, you would still perceive negative inequity and feel demotivated.
In Expectancy Theory, if a reward has a high Valence (I really want it), isn't that enough to motivate me?
No, high Valence alone is not sufficient. According to Vroom's theory, motivation is a multiplicative function of all three components (Motivation = E x I x V). Even if the Valence is very high, if your Expectancy (belief that you can achieve the required performance) or Instrumentality (belief that your performance will actually lead to the reward) is zero, your overall motivation will also be zero. For example, if a £1 million bonus is offered (high Valence) for an impossible task (zero Expectancy), you won't be motivated to try.
Does Goal-Setting Theory suggest that any difficult goal will increase performance?
Not exactly. While the goal must be challenging, it must also be perceived as attainable. An impossibly difficult goal can be demotivating and lead to decreased effort. Furthermore, for goal-setting to be effective, other conditions must be met. The individual must be committed to the goal, and they must receive regular, constructive feedback on their progress. Without commitment and feedback, even a well-defined, challenging goal is unlikely to improve performance significantly.