Skip to content

9990 · 4.1.2

Cognitive theories flashcards

Revision flashcards for Cambridge 9990 Cognitive theories (syllabus 4.1.2). Flip, recall, then mark a real past-paper question.

  • Card

    Vroom's motivation formula?

    Motivation = Expectancy × Instrumentality × Valence — all three must be positive or effort drops.

  • Card

    Expectancy (Vroom)?

    Belief that effort will lead to successful performance — low if tasks seem impossible or training is poor.

  • Card

    Instrumentality (Vroom)?

    Belief that good performance will be rewarded — broken if promotions go to favourites.

  • Card

    Adams' equity theory?

    Workers compare their input/output ratio to a referent; perceived inequity causes distress and corrective behaviour.

  • Card

    Locke & Latham goal-setting principles?

    Goals must be specific, challenging, accepted, and supported by feedback — vague 'do your best' goals are weaker.

  • Card

    Cognitive vs need theories?

    Cognitive theories focus on thoughts, expectations, and fairness; need theories focus on satisfying innate drives.

  • Card

    What are the three components of Vroom's Expectancy Theory?

    1. Expectancy (the belief that effort will lead to performance), 2. Instrumentality (the belief that performance will lead to an outcome), and 3. Valence (the value placed on the outcome).

  • Card

    In Adams' Equity Theory, what is a 'referent other'?

    A person or group an individual compares their input/outcome ratio against to determine if they are being treated fairly. This could be a colleague, a person in a similar role at another company, or even their past self.

  • Card

    According to Latham and Locke, what are two key characteristics of motivating goals?

    Goals should be specific (clear and unambiguous) and challenging (difficult but attainable). Vague goals like "do your best" are less effective.

  • Card

    What is the main difference between cognitive and need-based theories of motivation?

    Cognitive theories (e.g., Expectancy, Equity) focus on conscious thought processes and rational decision-making as the drivers of motivation. Need-based theories (e.g., Maslow) focus on fulfilling innate, often unconscious, internal needs or drives.

  • Card

    How might an employee try to restore equity if they feel under-rewarded?

    They might reduce their inputs (e.g., work less hard), try to increase their outcomes (e.g., ask for a raise), change their referent other, cognitively distort their perception of inputs/outcomes, or leave the job.