9699 · 7.2
Globalisation and identity flashcards
Revision flashcards for Cambridge 9699 Globalisation and identity (syllabus 7.2). Flip, recall, then mark a real past-paper question.
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Cultural imperialism?
Dominant nations impose culture on others via media/TNCs.
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Hybrid identities (Hall)?
New ethnic/cultural mixes from migration and global media.
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Diaspora?
Scattered communities maintaining links to homeland + host society.
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Appadurai — scapes?
Global flows: ethnoscape, mediascape, technoscape, etc.
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Glocalization?
Global forms reshaped locally — e.g. localised fast food menus.
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Post-colonial identity?
Resistance to Western definitions; reclaiming indigenous culture.
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Cultural Homogenisation
The theory that globalisation leads to a reduction in cultural diversity, with local cultures being eroded and replaced by a single, standardised global culture, often associated with Westernisation or Americanisation.
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Cultural Hybridity
The process by which global and local cultural forms mix and blend to create new, syncretic cultural forms and identities. It suggests an active and creative response to globalisation.
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Glocalisation
A term coined by Roland Robertson to describe the process whereby global corporations and products adapt to the specific tastes and cultural contexts of the local markets they operate in.
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Cultural Imperialism
The imposition of the cultural values and practices of a dominant, powerful nation (e.g., the USA) onto other, less powerful nations, often through media and consumer goods. It is a key aspect of the homogenisation thesis.
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Detraditionalisation
A process, accelerated by globalisation, where the authority of tradition and established customs weakens. Postmodernists argue this frees individuals to 'pick and mix' elements to construct their own identities.