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9699 · 7.2

Globalisation and identity

**Globalisation and identity** (7.2) links to **1.3 social identity**. Use **Hall**, **Appadurai**, **Ritzer**.

Need to know

What you need to know

  • Globalisation involves interconnectedness through economic, political, and cultural flows.
  • A key debate centres on cultural homogenisation versus cultural hybridity.
  • Homogenisation suggests the rise of a single, dominant global culture.
  • Hybridity suggests the blending of global and local cultures to form new identities.
  • Postmodernists see globalisation as creating a 'pick and mix' approach to identity formation.

Explanation

Globalisation and identity

  1. Globalisation involves interconnectedness through economic, political, and cultural flows.
  2. A key debate centres on cultural homogenisation versus cultural hybridity.
  3. Homogenisation suggests the rise of a single, dominant global culture.
  4. Hybridity suggests the blending of global and local cultures to form new identities.