9699 · 7.2
Globalisation and identity
**Globalisation and identity** (7.2) links to **1.3 social identity**. Use **Hall**, **Appadurai**, **Ritzer**.
Need to know
What you need to know
- Globalisation involves interconnectedness through economic, political, and cultural flows.
- A key debate centres on cultural homogenisation versus cultural hybridity.
- Homogenisation suggests the rise of a single, dominant global culture.
- Hybridity suggests the blending of global and local cultures to form new identities.
- Postmodernists see globalisation as creating a 'pick and mix' approach to identity formation.
Explanation
Globalisation and identity
- Globalisation involves interconnectedness through economic, political, and cultural flows.
- A key debate centres on cultural homogenisation versus cultural hybridity.
- Homogenisation suggests the rise of a single, dominant global culture.
- Hybridity suggests the blending of global and local cultures to form new identities.