9699 · 9.1
Traditional media and the new media flashcards
Revision flashcards for Cambridge 9699 Traditional media and the new media (syllabus 9.1). Flip, recall, then mark a real past-paper question.
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Traditional media?
One-to-many broadcast — TV, press, radio with professional gatekeepers.
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New media features?
Digital, interactive, user-generated content, global reach.
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Media convergence?
Same content across platforms — watch TV on phone, read papers online.
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Digital divide?
Unequal access to technology by class, age, region.
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Prosumer?
Bruns — users produce and consume media (e.g. YouTube, TikTok).
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Platform capitalism?
Tech giants monetise user data and attention.
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Technological Convergence
The process where different media technologies and content (e.g., audio, video, text) merge and become accessible on a single device, such as a smartphone. Coined by Henry Jenkins.
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Prosumer
A term combining 'producer' and 'consumer', referring to a new media user who both consumes content and actively produces it (e.g., by writing blogs, posting videos, or sharing news).
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Citizen Journalism
A form of user-generated content where members of the public, rather than professional journalists, collect, report, analyse, and disseminate news and information, often using mobile phones and social media.
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Digital Divide
The inequality in access to, use of, or knowledge of information and communication technologies, both globally (between countries) and socially (within a country, based on class, age, gender, or location).
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Broadcast Media
A key type of traditional media that transmits content (audio or visual) electronically to a wide, undifferentiated audience. Examples include terrestrial television (e.g., ITV) and radio (e.g., BBC Radio 4).