Traditional media and the new media

Need to know

What you need to know

• Comprises print (e.g., The Times) and broadcast (e.g., BBC One) media.
• Characterised by a one-to-many, top-down communication model.
• Producers are professionals; the audience is typically large and passive.
• Content is delivered on a fixed schedule, limiting consumer choice.
• Often associated with theories of mass culture and passive audiences.

Explanation

Traditional media and the new media

1. Comprises print (e.g., The Times) and broadcast (e.g., BBC One) media.
2. Characterised by a one-to-many, top-down communication model.
3. Producers are professionals; the audience is typically large and passive.
4. Content is delivered on a fixed schedule, limiting consumer choice.