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9699 · 9.3

The impact of the new media

**New media impact** (9.3) completes Topic 9. Balance **optimistic** (Clay Shirky) and **critical** (Zuboff, Turkle) digital sociology.

Need to know

What you need to know

  • Increased consumer choice and competition for established media.
  • Empowerment of individuals through 'citizen journalism' and user-generated content.
  • Democratisation of society by providing platforms for political debate and mobilisation.
  • Creation of a 'participatory culture' (Jenkins) where the lines between producer and consumer are blurred.

Explanation

The impact of the new media

  1. Increased consumer choice and competition for established media.
  2. Empowerment of individuals through 'citizen journalism' and user-generated content.
  3. Democratisation of society by providing platforms for political debate and mobilisation.
  4. Creation of a 'participatory culture' (Jenkins) where the lines between producer and consumer are blurred.