9699 · 9.3
The impact of the new media
**New media impact** (9.3) completes Topic 9. Balance **optimistic** (Clay Shirky) and **critical** (Zuboff, Turkle) digital sociology.
Need to know
What you need to know
- Increased consumer choice and competition for established media.
- Empowerment of individuals through 'citizen journalism' and user-generated content.
- Democratisation of society by providing platforms for political debate and mobilisation.
- Creation of a 'participatory culture' (Jenkins) where the lines between producer and consumer are blurred.
Explanation
The impact of the new media
- Increased consumer choice and competition for established media.
- Empowerment of individuals through 'citizen journalism' and user-generated content.
- Democratisation of society by providing platforms for political debate and mobilisation.
- Creation of a 'participatory culture' (Jenkins) where the lines between producer and consumer are blurred.