9699 · 9.3
The impact of the new media
9699 — social media, activism, surveillance, and cultural change from digital platforms.
Need to know
What you need to know
- Increased consumer choice and competition for established media.
- Empowerment of individuals through 'citizen journalism' and user-generated content.
- Democratisation of society by providing platforms for political debate and mobilisation.
- Creation of a 'participatory culture' (Jenkins) where the lines between producer and consumer are blurred.
Explanation
The impact of the new media
- Increased consumer choice and competition for established media.
- Empowerment of individuals through 'citizen journalism' and user-generated content.
- Democratisation of society by providing platforms for political debate and mobilisation.
- Creation of a 'participatory culture' (Jenkins) where the lines between producer and consumer are blurred.