9990 · 3.5.1
Strategies for promoting health
**Health promotion strategies** (3.5.1) opens 3.5. Apply **HBM and TPB** to campaign evaluation. Always assess whether the campaign addresses **barriers** and **self-efficacy**, not just threat.
Need to know
What you need to know
- Aims to provide information, skills, and positive attitudes towards health.
- School-based examples include curriculum integration (PSHE) and specific interventions like 'Food Dudes' (Tapper et al., 2003).
- Worksite programmes can include posters, workshops, and comprehensive wellness initiatives (Gomel et al., 1993).
- Strengths include reaching large, stable populations and the potential for long-term impact.
- Weaknesses include difficulty in measuring effectiveness and potential for programmes to be ignored by the target audience.
Explanation
Strategies for promoting health
- Aims to provide information, skills, and positive attitudes towards health.
- School-based examples include curriculum integration (PSHE) and specific interventions like 'Food Dudes' (Tapper et al., 2003).
- Worksite programmes can include posters, workshops, and comprehensive wellness initiatives (Gomel et al., 1993).
- Strengths include reaching large, stable populations and the potential for long-term impact.